Behind every
business problem is
a human problem.
This means, whether you're struggling with market share,
employee retention, product adoption, org culture, leadership
or strategic alignment, the root cause almost always lies in
understanding and influencing human behaviour.
Our Offerings
We help businesses
get unstuck and drive
transformation by reframing
business problems for human
and cultural contexts.
Innovation Pulse
Growth DNA
We help accelerate your organisation’s growth by unlocking behavioural roadblocks that act as barriers between your customer’s unmet needs and your business. This could include barriers in customer acquisition, retention, engagement, trial, purchase, etc.
Culture Compass
We help bridge the behavioural gap between what your company wants to achieve in context to your culture and how your team works currently. We focus on actionable, everyday behaviours that link your strategic goals with a thriving company culture.
Our Work
Some problems
we've solved
Product Innovation
Innovating a breakthrough mass market product in the biscuits category to enable growth and a disproportionate market share.
#InnovationPulse
Growth Strategy
Reimagining the cancer treatment journey with meaningful services and solutions for patients and caregivers, to become the trusted first choice for cancer care.
#GrowthDNA
Org. Culture Transformation
Designing and rolling out interventions to bring company values into everyday lived behaviours across the organisation.
#CultureCompass
Org. Culture Transformation
Redesigning the Performance Management System and Promotion Process with an employee-first, design-thinking-led approach.
#CultureCompass
Innovation Capability Building
Designing an innovation process for product development as a B2B jewellery brand, blending creativity with market appeal to improve success rate in the retail market.
#InnovationPulseOur Clients
“Converting simple obvious vectors into powerful concepts is their strength. Building from fundamentals is something Three Big Things specialises in. It was a pleasure working with such an energetic and innovative team.”
“3BT has a very practical approach to problem solving, rather than being very theoretical. They're a great partner for organizations when they want to recentre or start their journey from their customer's lens. Highly recommended.”
“The design approach of 3BT was very well applied to understanding the problem of a cancer patient's journey and the journey of friends and family pulled into this ordeal. The collaboration with the 1mg team first to understand our current state of union and then enhancement of it through primary and secondary research was well executed. As a company we walked away with uncovering many subtle layers to the problem of helping and assisting a patient and caregiver during this difficult and emotionally taxing disease condition.”
“At WeWork India, along with the leadership team, we recently immersed ourselves in a two-day Design Thinking sprint with 3 Big Things.Studio. Over the course of it, we didn’t just talk about challenges, we applied structured frameworks to understand root causes, personally engaged with our members and teams, and co-created actionable solutions. It was rigorous, but above all, it sharpened our clarity.”
“Publicly celebrating milestones reinforces identity. This taps into the power of rituals (h/t to the wonderful Shalini and Param) + identity-based habits (think James Clear). Our pilot shows a 15% increase in fitness habit formation. Now we’re scaling it.”
About
We don't just tackle symptoms;
we dive deep into the human
motivations, perceptions, and
interactions that underpin your
business challenges.
By understanding the 'why' behind human actions, we can design solutions that truly resonate, are intuitively adopted, and lead to sustainable transformation.
It's about empathy guiding intellect, leading to profound and reassuring results for your business.
Shalini Raghunathan
Co-founder
Param Venkataraman
Co-founder
Revati Thakur
Associate Partner
Sneha Srinivasan
Senior Design Strategist
Toolkit
Behavioural Design
by Ritual
Our proprietary toolkit offers a unique approach to behavioural design by using thoughtfully crafted, secular rituals to create systemic change, with a focus on problem-solving, context, and creating a multi-sensorial experience.
Feeling stuck?
Let’s talk.
