Shalini brings over 20 years of experience as a design practitioner from Autodesk, Salesforce, and Cisco. She blends people-centered research, strategic design, and compelling storytelling to create tangible business impact. At Salesforce, particularly within their Ignite team—the innovation consulting arm for strategic customers—Shalini led human-centered digital transformation journeys for leading multinational brands. She collaborated with cross-disciplinary teams, teams to address some of the most interesting challenges of Salesforce's largest customers in India.

Her design practice is enhanced by her unique certification as one of only three facilitators in India for Stanford's "Design Your Life" program. She's also certfied in the LEGO® SERIOUS PLAY® methodology by The Association of Master Trainers. Beyond her professional credentials, Shalini holds a Post Graduate Diploma in Indian Aesthetics and is deeply passionate about Indian mythology, Indic culture, and philosophies, enriching her work with a profound cultural understanding.

With over 28 years of profound experience, including pivotal leadership roles at Tata Digital, IDEO, Dr. Reddy's, and Fractal.ai, Param stands as one of India's early pioneers and influential leaders in Design Thinking and Behavioral Design. For over a decade, he has been instrumental in establishing and leading customer-centric innovation lab efforts across diverse industries, from Healthcare and Tech/e-commerce to Retail, FMCG, and Consumer Durables. His intuitive grasp of human needs has consistently driven impactful change.

Notably, work he spearheaded for Dr. Reddy's is now a featured case study in IDEO U's course on Designing for Change, a testament to his profound impact. Param is also an alumnus of Harvard Business School's year-long, in-classroom Senior Executive Leadership Program, grounding his innovative spirit in robust intellectual frameworks.

With over 20 years of experience as a brilliant Behavioral Strategist at leading organizations like Amazon, Ipsos, Nielsen, Third Eye, and Quantum, Revati has a remarkable ability to decode the human element in business. Her extensive work spans both rural and urban India, where she has immersed herself in diverse people and contexts across sectors including e-commerce, healthcare, education, finance, consumer goods, and food & beverage. She consistently helps brands understand the intricate behaviors, motivations, and cultural nuances that truly drive business impact. In her most recent role prior to 3BT, Revati was a Prime UXR Lead at Amazon, where her insights directly informed user research and product strategy for Prime in India. Revati's intuitive understanding extends to exploring workplace behaviors and their symbiotic relationship with organizational culture. Her work also courageously addresses complex and sensitive contexts, such as cancer care and women's sexual health. An intellectual contributor, she is also the co-author of the book Architecture of Justice. Outside of work, Revati shares her love for food through her Instagram handle @khapikekhush.

Sneha is a graduate in Transdisciplinary Design from Parsons School of Design and has 12+ years of experience as a systems thinker, working in the space of design research and strategy. In her role at Fractal Analytics, she led projects for AI and analytics solutions.

Her past work has included designing strategy and solutions for healthcare, community development, road safety and organizational behavior projects using a human centered design process.

Her key skills include:

• Bringing the value of design thinking and the design process in various contexts across projects and industries
• Bringing the experience and lens of behaviour science tools and frameworks to understand the users and create implementation strategies for behaviour change