With over 28 years of profound experience, including pivotal leadership roles at Tata Digital, IDEO, Dr. Reddy’s, and Fractal.ai, Param stands as one of India’s early pioneers and influential leaders in Design Thinking and Behavioral Design. For over a decade, he has been instrumental in establishing and leading customer-centric innovation lab efforts across diverse industries, from Healthcare and Tech/e-commerce to Retail, FMCG, and Consumer Durables. His intuitive grasp of human needs has consistently driven impactful change.
Notably, work he spearheaded for Dr. Reddy’s is now a featured case study in IDEO U’s course on Designing for Change, a testament to his profound impact. Param is also an alumnus of Harvard Business School’s year-long, in-classroom Senior Executive Leadership Program, grounding his innovative spirit in robust intellectual frameworks.
